After your website, marketing is the most important aspect of your online presence. Most believe that just putting up a website will get your company exposure, but that is far from the truth. In order to drive traffic to a website, you must engage in several if not all avenues of marketing. Our marketing services include Organic Search, Paid Search, Social Media, and Traditional. Each one of these marketing channels will drive valuable traffic to your website that will convert into revenue for your company. Our team is composed of industry experts that will determine which channels are best for your company and your goals.
Organic search, otherwise known as Search Engine Optimization (SEO), is made up of two services: on-site optimization and off-page content delivery. The on-site optimization is the process of optimizing your website for the keywords you want to rank for. Once we have your website optimized, we engage our off-page content deliverables in order to improve your rankings. SEO is a long-term solution that will continue to drive a return long after the campaigns ends. Being at the top of search results is the number one goal for every company online.
Paid search, or Pay Per Click (PCP), is the process of using paid advertisements on Google’s Adwords network, Facebook’s display network, or other search partners to drive website traffic. The ads are based on the cost-per-click model. We develop optimized targeting strategies in order to drive the most valuable traffic to your website. We also use our proprietary conversion-based optimization method to drive the highest possible return on investment. This is a short- and long-term solution to drive revenue for your company.
Social media is one of the best PR tools available on the web and it is also a valuable website traffic source. We use the different networks to share company news, media, and other important information to your followers. We engage in targeted ads in order to grow your following and convert them into potential customers for your company.
While digital marketing continues to grow its marketshare, traditional channels are still effective. We work with local and national print mediums, television stations, and radio networks to get the best rates and solutions for your company. We also specialize in unique community/networking marketing that will establish your company in your area.
A landscaping and outdoor living contractor came to us wanting to establish their brand online with a new website and drive business through it. Once we finished the website, we suggested SEO, PPC, and Social Media in order to drive traffic to their website. All three channels proved to be very profitable for them. Here are some stats from the campaigns: