10 Signs Your Website Is Super Outdated in 2020

by Nick Bridwell

We’re living in a digital world and that means your website is how people “window shop” your brand. The way you represent yourself online is often the first impression people will have of your business. What’s more, you need your website to attract new customers, inform current customers, and serve as a hub for user-focused content. If your website is outdated, you can bet on your customers searching for a business that looks more modern and more capable of taking care of their needs. Don’t worry, we’ve prepared a checklist for you. Here are 10 signs your website is super outdated in 2020.

1. You website looks really bad on mobile

Website traffic in 2020 accounts for roughly 50% of all internet traffic. If your desktop site looks amazing but your mobile site isn’t up to par, you risk losing half of all potential customers. Make sure your mobile site is firing on all of the same cylinders as your desktop and you improve your chances of conversions and customer satisfaction.
 

2. Your website is a labyrinth of confusion.

If you’ve had your website for a long time, there’s a good chance you’ve added pages over the years. But how has that impacted the user experience? If it takes 10 clicks to 10 different pages for a customer to get an answer, they’re not going to be happy by the time they find what they’re looking for. A simple, efficient user experience is often the difference between a conversion and a loss.

 

3. Your website runs at a snail’s pace.

Websites usually have 10-20 seconds to attract a visitor. If half of that time is downloading your homepage, you are probably not going to retain that visitor. If your website is moving at a snail’s pace it’s time for an upgrade to a site that can quickly attract, retain, and convert your visitors.

 

4. You need a brand refresh.

How are customers supposed to trust you to give them the most modern products and/or services if your brand is carbon-dated? Even the best brands evolve. Take a look at iconic brands like BMW and you’ll see that they change their logo and branding over time. You can remain iconic and make subtle changes and still be modern. Or you can go for a total refresh. We often have clients come in and we’ll take their old logos and completely modernize to give them a look that fits their business and core values.

5. You hate giving out your website url to clients

There’s no bigger red flag than that feeling you get when someone asks for your website and your stomach turns because you really don’t want anyone to see it. If you know it’s old and crusty, get it updated!

6. Visitors don’t convert to customers

If you have a website that was created to convert visitors to customers and it’s not doing the trick, then that’s a change that needs to happen. Re-evaluating calls-to-action (CTAs) across your site, integrating SEO, and rearranging your site map are all things that can make a huge difference for user experience and your sales pipeline.

7. Your website is designed in Flash

Flash is old school. Google algorithms and SEO don’t read flash and that means you can’t use your content to rank higher in searches. There’s nothing more detrimental to your business than having a website that does nothing for you. If you’re running flash it’s time to re-evaluate your web presence and modernize.

8. You don’t use video

Custom video makes a huge impact on your website. For instance, adding a video to your landing page can increase conversions by 80%. Video also builds trust and increases your reputation. Your production value can instill to your customers that you are great enough of a business to create solid content. They also help explain your brand, products, and services. Don’t miss out on the powerful impact video can have on your website.

9. Your website is full of stock photography

There are ways to utilize stock photography and not look cheesy. For instance, websites like www.unsplash.com provide editorial photography that work really well on a lot of websites. However, in general, stock photography makes your website appear to be generic and impersonal. We always suggest a photo shoot with your actual team and the locations involved. Thanks to Instagram, society in general has cultivated a critical eye. Don’t miss out on a customer by misrepresenting the personality and character of your business.

10. Your SEO is MIA

Your SEO is your window to the world. If you aren’t being picked up by Google, then you aren’t going to rank. That means nobody will see your website and no visitors will convert to customers. Use tools like www.semrush.com to find out your SEO ranking. If your score is looking closer to a hockey score than a basketball score, it’s time to make some SEO changes.

All 10 of these signs your website is super outdated are things we specialize in overcoming at LMH. We’d love to chat with you in more detail about creating a website that works for your business and not against it. Reach out and let’s chat. 

Graphics: Chris Harrison.

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