3 Steps to Making a Successful Social Media Plan in 2020

Story: Trey Scales

A strong social media presence is essential for growing your business. The average person spends over 800 hours per year on social media. And as much as we wish it were as easy as posting a few photos and coming up with a clever caption now and again, it’s not.

A goal without a plan isn’t a goal. It’s a wish. If your goal is to kill the social media game, you’re going to need a plan. Here’s a 3 Step Guide to Making a Successful Social Plan. Shall we begin?

Step 1: Identify your target audience.

This step is very important. Believe it or not, teenagers aren’t the only ones using Instagram or Facebook. 68% of 50-64 year old’s use Facebook. That’s a lot to work with if that’s who you’re looking to target. If you’re a roofing company, your voice doesn’t need to appeal to teenagers. You need to appeal to homeowners. When you identify who you want to target with your social media plan you can start getting creative.

Who is your target audience?

Once you know your audience, you can choose copy and images to reinforce your message. Use websites like www.unsplash.com to search for free editorial images and try www.adobestock.com for professional stock images. 

Step 2: Know what you want to say.

Congratulations! You’ve made it to the next level. It’s time to figure out what your message is. A brand voice is not one size fits all. Monster Energy isn’t going to use the same voice as Kate Spade. You need to devise a brand voice that resonates with your customers and employees. Your brand voice is another element of your overall image. 

Your brand voice should show up in everything.

Think of your favorite brands. What is the voice you hear in your head when you read their social media ads? That’s their brand voice. It’s up to you to create the perfect one for your business. Remember that everything your audience reads, sees, and hears should be consistent. One great way to create consistency is by using tools like www.grammarly.com to clean up your internal and external communications.

Step 3: Say it!

Now that you’ve identified your audience and your message, the real fun begins. Begin by pairing photos and graphics with copy and captions that follow your brand voice.

Pro tip: Schedule your social posts ahead of time for high traffic hours to optimize your efforts. As a rule, the best time for social media posts are Wednesday and Fridays before lunch. You can use tools like www.buffer.com to easily schedule out posts ahead of time.


Time to let your audience know what you’re all about.

If you want an effective plan, you have to put the work in. Sit down, brainstorm, and make it a team effort! We’ve found success as an agency, because we have a collaborative team environment. Ideas come to us organically, because we aren’t afraid to ask for the opinions of colleagues. You know what they say, team work makes the dream work.

Are you looking to expand your social media marketing efforts? Reach out to us and we’ll work with you to create a custom plan that is perfect for your business.

If you enjoyed this article, pair it with 3 Ways to Bring Clarity to Your Branded Content.

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