by Tessa "Vampire Countess" Ward Now that it’s October, the countdown to HALLOWEEN has started! It’s officially time to start thinking about all your horrific decorations, costumes, and of course - social media appearance. So what better way to welcome this spooky holiday than with spooky...
by Trey Scales Well, well, well. Look who’s back for more. Today, we’re going to be talking about social media engagement with your customers. This is actually a really interesting topic to me. We’ve all wondered what it’s like to be the one tweeting or posting...
The words “Google Search” and “rank trackers” get thrown around a lot behind the scenes, but what do they mean and how are they different? Let’s explore Google’s SERP (search engine results page) so we can understand how it differs from ordinary rank tracking and...
by Trey Scales Well, well. Look who's back for more. You’re probably reading this for one of two reasons. Maybe you read the title and thought “Yah I could use some advice on getting started on social media.” Or, perhaps you popped in because you noticed...
Trey Scales Well, well, well. We meet again. Today we’ll be going over some tips and tricks for creating a social media content plan. The importance of having a plan for your social media content cannot be overstated. If you want a high-quality social media presence,...
By Nick Bridwell One of the quickest ways to tell if a company has gone cheap on their video budget is to look at the video’s lighting. Bad lighting can break a good video faster than you can say “Lights, camera, action.” The first thing you want...
By Nick Bridwell Your entire social media presence depends on two things: words and pictures. Each social media graphic gets about .5 seconds of facetime with your audience. If you’re lucky, your photo captures your target. From there, it’s all up to you words to do...
by Trey Scales You need to improve your hashtag game. Fortunately, your favorite social media guru is here to help. Okay, guru miiiight be a stretch considering I only have around 1,000 followers combined on my personal social media platforms. BUT, I’ve been trained by the...
by Sean Whitmore Having a file organization system will save you loads of time. And like they always say, time is money. Setting a structure and abiding by it will keep your efficiency up and will allow you to continue to repurpose your content. This in...
By Sean Whitmore Let's get straight to it. For the vast majority of marketing professionals, a video budget is an expendable expense. This means that video is one of the first things to go when the purse-strings get tight. Now, I have plenty of great arguments...