Your brand’s identity is the combination of your logo, visual assets, and styling. Your identity is how customers connect with your brand, so it is very important to make sure your identity is properly setup with guidelines. Once we establish your identity, we will provide those guidelines to make sure there is consistency. Let our expert design team transform your brand’s identity.
Your logo is the most identifiable aspect of your company’s identity to your customers. Logos don’t have to complicated in terms of design, they can be as simple as styling your company’s name, but it is important to have your logo professionally designed in vector format. This will setup your brand for growth and establish your identity.
Once you start marketing across various channels, you will need visual assets to communicate your brand to your potential customers. Defining the guidelines for these visual assets and creating them are important aspects of your identity. For example, how your products/services are displayed in print materials, how they are displayed on social media, and how they are displayed on company assets are all important things to consider and design.
Defining your colors, fonts, weights, and any other styling assets is very important for consistency across your brand. A non-cohesive brand is confusing to consumers, so it’s important to make sure the same fonts and colors are used in all of your marketing materials. This builds brand equity in the market.
One of the biggest mistakes companies make is not having a brand guidelines document created. This document defines all the aspects of your brand for cohesive identity in the market. As your company grows, this will keep all of your assets in the same style.